Compiled by Amit KumarWhat is Submagic?
Submagic finishes short-form video. You upload a clip and it returns it captioned in a styled format, with bad takes and silences removed and the audio cleaned up.
It is an editor, not a clipper. It does not go looking through an hour of footage for the good parts — you bring it something already short.
That distinction decides most buying decisions in this category, and it is the first thing to be clear about. Submagic launched on Product Hunt on 3 July 2023 and finished #2 of the day and #2 of the week; its Magic Clips release reached #5 of the day in December 2024. It holds a 4.4 rating from 30 reviews with 1.9K followers.
All figures come from submagic.co/pricing, read on 24 September 2026.
Does Submagic have a free plan?
No. Submagic is the only tool in this batch of ten with no free tier at all. The cheapest way in is Starter at $19 a month, or $12 a month if you pay for the year.
That matters for how you evaluate it. With Opus Clip you can process 60 minutes a month at $0 and decide from the output whether the category works for your material. With Submagic the decision has to be made from marketing pages, other people's results, or a paid month.
It also shifts what the annual discount means. Committing to a year at $12 a month is $144 before you have run a single video of your own through it — a reasonable bet only if you already know this is the tool you want.
How much does Submagic cost?
Starter $19 a month ($12 yearly), Pro $39 ($23 yearly), Business $69 ($41 yearly). Custom plans are quoted by sales.
| Plan | Monthly | Billed yearly | Credits and videos | Max length | Export | Cost a video, yearly |
|---|---|---|---|---|---|---|
| Starter | $19 | $12 | 45 credits, 15 videos | 2 minutes | 1080p / 30fps | $0.80 |
| Pro | $39 | $23 | 120 credits, 40 videos | 5 minutes | 1080p / 30fps | $0.58 |
| Business | $69 | $41 | 300 credits, 100 videos | 30 minutes | 4K / 60fps | $0.41 |
| Custom | Sales | Sales | Custom | Custom | Custom | — |
Unusually for this batch, the volume discount is real: $1.27 a video on Starter monthly, $0.98 on Pro, $0.69 on Business — and $0.80, $0.58 and $0.41 on annual billing. Moving up genuinely lowers the unit price.
Most of the other tools reviewed here charge the same or more per unit as you climb. Submagic does not, and that is worth crediting. Its advertised annual savings check out too: $84 on Starter, $192 on Pro and $336 on Business are exactly twelve times the monthly difference in each case.
Business also unlocks unlimited users, which makes its per-video rate even better for a team than the headline suggests.
What a credit buys, and the limit that binds first
Three credits make one video, consistently across every plan: 45 credits for 15 videos, 120 for 40, 300 for 100.
So the credit count is just the video count multiplied by three, and you can plan directly in videos. That is simpler than most credit systems in this category and deserves saying.
The constraint that actually stops people is not credits. It is the maximum video duration: 2 minutes on Starter, 5 on Pro, 30 on Business.
A duration cap is a hard gate. If your video is three minutes long, no amount of remaining credit on Starter will process it — you need Pro. This is the opposite of a credit limit, which you can work around by doing less; the duration cap simply excludes the file.
Check your typical clip length against that column before anything else. Starter's two minutes is tight for anything beyond a short social cut, and it is the single most likely reason a Submagic subscription turns out to be the wrong tier.
Export quality follows the same ladder: 1080p at 30fps on Starter and Pro, and 4K at 60fps only on Business.
The API is priced separately
Plans include a small API allowance — 10 minutes a month on Starter, 100 on Business — and anything beyond that is bought in packs.
| Pack | Price | Per minute |
|---|---|---|
| 250 minutes | $57 | $0.228 |
| 500 minutes | $75 | $0.15 |
| 1,000 minutes | $150 | $0.15 |
| 2,000 minutes | $300 | $0.15 |
| 5,000 minutes | $500 | $0.10 |
| 10,000 minutes | $1,000 | $0.10 |
Two things fall out of that table. The 250-minute pack is poor value at $0.228 a minute — more than 50% above the next one up, which costs only $18 more in total for twice the minutes. And the 500, 1,000 and 2,000 packs are all the same rate, so buying a bigger one gains nothing per minute until 5,000.
Two rules follow. If you need 250 minutes, buy the 500 pack instead. And do not round up to 5,000 early: 2,500 minutes bought as a 2,000 pack plus a 500 pack costs $375, against $500 for the 5,000 pack. Buy to your actual need until volume genuinely reaches the top tier.
Submagic vs Opus Clip
They are priced on different units because they do different halves of the job.
Opus Clip charges by the minute of source video and finds the clips for you inside a long recording. Submagic charges by the finished video and styles something you have already cut. Vizard sits on the Opus Clip side of that line.
- You have a podcast or a stream. Opus Clip, clearly. Submagic would need you to cut it first, and Starter would reject anything over two minutes.
- You already film short vertical pieces. Submagic. Paying by the minute of source for a 60-second clip is the wrong unit, and Submagic's captions and styling are its whole product.
- You want to test before paying. Opus Clip, which has a free tier. Submagic has none.
Plenty of people run both, and that is a coherent choice rather than a duplication: one finds the moment, the other finishes it.
Who Submagic suits, and who it does not
It suits creators and social teams publishing short vertical video at a steady pace, especially those who already shoot short. The captioning quality is what people buy it for, and features like custom vocabulary on Business — teaching it your product names so they stop being mis-transcribed — are the kind of detail that only matters once you are publishing regularly.
Business suits an agency particularly well: 100 videos a month at $0.41 each billed yearly, unlimited users, 4K output and three publishing profiles per platform is a genuinely competitive package for managing several accounts.
It does not suit anyone with long-form source material, where a clipper is the right category. It does not suit low volume: at 15 videos a month minimum on Starter, the cost per video is nearly double Business's. And it does not suit anyone who wants to try before buying, because there is no way to do that.
What to use instead of Submagic, and for which job
Opus Clip — when your source is long. It bills by the minute of source video and finds the clips for you. Submagic expects something already cut, and on Starter would refuse anything over two minutes. Opus Clip also has a free tier, which Submagic does not.
Vizard — another clipper in the same category as Opus Clip, worth pricing against it on your own volume.
Descript — for full editing control. If captions are one part of a longer edit rather than the whole job, an editor beats a captioner.
Running both is reasonable. A clipper finds the moment and Submagic finishes it; they are not duplicates.
Sources
Every figure on this page was read from the pages below on 24 September 2026.
- Submagic pricing — plan prices, annual savings, credit-to-video conversions, duration caps, export quality and API pack rates
- Submagic on Product Hunt — launch date, day and week rankings, rating and review count
