AI video startup Luma has launched Innovative Dreams. It's a production company built with Wonder Project, a streaming service that makes religious films and TV for Amazon Prime. The first show is called "The Old Stories: Moses." It stars British actor Ben Kingsley and is set to launch this spring on Prime Video.
What Is Innovative Dreams?
Luma described the venture in a social media post on Thursday. "Innovative Dreams is a production services company where seasoned filmmakers from Director Jon Erwin's team and Luma's creative technologists work with great studios and filmmakers to help them realize ambitious ideas," the company said.
Creative teams will collaborate in real time with Luma Agents. These are Luma's recently launched AI tools built to handle end-to-end creative work across text, image, video, and audio. Teams can use them to adjust sets, props, and lighting — or bring in footage of human actors on the fly.
"This is the leverage of AI — not just faster or cheaper, but better than what came before," the post added.
A Growing Trend in AI Filmmaking
Luma isn't the only startup moving from tooling to production. Higgsfield launched an original series last week, starting with a 10-minute sci-fi episode. London-based Wonder Studios is also working on a documentary with Campfire Studios.
The timing is notable. That same week, Runway co-founder Cristóbal Valenzuela made a bold suggestion. He said studios should take the $100 million they spend on one film and use AI to produce 50 instead. The logic: more films mean better odds of a hit.
Luma CEO Amit Jain shares that view. He argues Hollywood's rising costs have made filmmaking too constrained. Generative AI, he says, can make it faster, cheaper, and better — without sacrificing quality.
The Wonder Project Partnership
That philosophy drives Luma's new partnership with Wonder Project.
Wonder Project launched in 2023. It's led by director Jon Erwin and former Netflix executive Kelly Hoogstraten. Their mission is to serve the faith and values audience worldwide. Their first project, House of David, a Biblical drama about King David, debuted on Amazon Prime in 2025.
Whether Innovative Dreams will stick to faith-based content or branch out remains unclear.
Real-Time Hybrid Filmmaking
Erwin outlined the studio's approach in a promotional video. Innovative Dreams will use "real-time hybrid filmmaking." The process blends performance capture (as in "Avatar") with virtual production (as in "The Mandalorian") — but done live and at lower cost using Luma's tools.
Performance capture involves actors in green-screen environments wearing motion-tracking suits and facial markers. Their movements are digitally recorded and mapped onto animated characters. Virtual production takes a different approach. Actors perform in front of large LED screens displaying real-time environments, merging physical and digital worlds during the shoot.
Luma's tools push this further. A human actor can be filmed anywhere and placed into a photorealistic scene. The system can even generate a new face, making the character look like someone else entirely — while still mapping to the original actor's expressions and movements.
